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Table of contents (8 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Reviews
"Media Literacy and Semiotics is an indispensable resource for scholars, students, and the general public because it demystifies the subtly disguised practices often employed by the media to promote lifestyle choices, consumerism, and ideologies that may have a detrimental effect on society. This volume provides a lucid presentation and discussion of the sometimes quite ingenious strategies and techniques exploited by the media to persuade the public to embrace a particular point of view, or to purchase a product or service. In this sense, it provides the reader with the necessary tools to engage in critical thinking to avoid these pitfalls. This book, in essence, teaches the reader how to analyze the media with a critical eye to the underlying meanings and messages conveyed. Elliot Gaines has written at length on critical literacy and his prose is always articulate and precise. This book continues this tradition." - Frank Nuessel, Professor of Modern Languages and Linguistics, University Scholar, University of Louisville
"Professor Gaines' book is an erudite study of the pervasive influence of media on everyday life that uses a creative combination of theory and applied analysis to make a persuasive case for how the illuminating power of semiotics itself constitutes an advanced form of media literacy." - David Descutner, Executive Vice Provost for Academic Affairs and Professor of Communication Studies, Ohio University
About the author
Bibliographic Information
Book Title: Media Literacy and Semiotics
Authors: Elliot Gaines
Series Title: Semiotics and Popular Culture
DOI: https://doi.org/10.1057/9780230115514
Publisher: Palgrave Macmillan New York
eBook Packages: Palgrave Media & Culture Collection, Literature, Cultural and Media Studies (R0)
Copyright Information: Elliot Gaines 2010
Hardcover ISBN: 978-0-230-10827-1Published: 19 January 2011
Softcover ISBN: 978-0-230-10828-8Published: 19 January 2011
eBook ISBN: 978-0-230-11551-4Published: 20 December 2010
Edition Number: 1
Number of Pages: XII, 181
Topics: Cultural History, Cultural and Media Studies, general, Regional and Cultural Studies, Media Studies, Cultural Studies, Literary Theory