Beyond Hofstede

1. Front Matter

   Pages i-xxx

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2. Introduction and Overview

   1. Front Matter

      Pages 1-1

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   2. Going Beyond Hofstede: Why We Need to and How

      • Cheryl Nakata

      Pages 3-15

3. Reviews and Critiques of Cultural Frameworks

   1. Front Matter

      Pages 17-17

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   2. So What Kind of Atheist Are You? Exploring Cultural Universals and Differences

      • P. Christopher Earley

      Pages 19-39

   3. Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research

      • Vas Taras, Piers Steel

      Pages 40-60

   4. Culture Theories in Global Marketing: A Literature-Based Assessment

      • Cheryl Nakata, Elif Izberk-Bilgin

      Pages 61-77

4. Conceptualizations of the Culture Problem

   1. Front Matter

      Pages 79-79

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   2. Culture in Context: New Theorizing for Today’s Complex Cultural Organizations

      • Mary Yoko Brannen

      Pages 81-100

   3. Reflexive Culture’s Consequences

      • Søren Askegaard, Dannie Kjeldgaard, Eric J. Arnould

      Pages 101-122

5. Extensions of and Advances in Culture Frameworks

   1. Front Matter

      Pages 123-123

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   2. Impact of Context on Cross-Cultural Research

      • Susan P. Douglas, C. Samuel Craig

      Pages 125-145

   3. Conceptualizing Culture as Communication in Management and Marketing Research

      • Wendi L. Adair, Nancy R. Buchan, Xiao-Ping Chen

      Pages 146-180

   4. Cultural Influence on Consumer Motivations: A Dynamic View

      • Donnel A. Briley

      Pages 181-197

6. Alternative Culture Frameworks and Perspectives

   1. Front Matter

      Pages 199-199

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   2. Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-German MNC

      • Fiona Moore

      Pages 201-221

   3. Using Mental Models to Study Cross-Cultural Interactions

      • Leigh Anne Liu, Claudia Dale

      Pages 222-244

7. Reflexive Considerations

   1. Front Matter

      Pages 245-245

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   2. Reflexive Considerations of Culture Theories in Global Marketing

      • Cheryl Nakata

      Pages 247-277

8. Back Matter

   Pages 278-287

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Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

• business
• communication
• complexity
• international business
• management
• marketing
• organization

• University of Illinois-Chicago, USA

  Cheryl Nakata

CHERYL NAKATA is Associate Professor of Marketing and International Business at the University of Illinois at Chicago, USA. This book is motivated by her interest in cultural understanding for businesses. Her award-winning research has appeared in leading journals and books. She was a marketing research manager in and consultant to Fortune 500 companies.

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