The World Told and the World Shown

1. Front Matter

   Pages i-xvii

   PDF

2. Introduction. The World Told and the World Shown: Multisemiotic Issues

   1. Introduction. The World Told and the World Shown: Multisemiotic Issues

      • Eija Ventola, Arsenio Jesús Moya Guijarro

      Pages 1-8

3. Multimodal Theories: Coding the Visual

   1. Front Matter

      Pages 9-9

      PDF

   2. Multisemiosis and Context-Based Register Typology: Registerial Variation in the Complementarity of Semiotic Systems

      • Christian M. I. M. Matthiessen

      Pages 11-38

   3. Developing Multimodal Texture

      • Martin Thomas

      Pages 39-55

   4. Metonymy in Visual and Audiovisual Discourse

      • Charles Forceville

      Pages 56-74

   5. What Makes Us Laugh? Verbo-Visual Humour in Newspaper Cartoons

      • Elisabeth El Refaie

      Pages 75-89

   6. Citizenship and Semiotics: Towards a Multimodal Analysis of Representations of the Relationship between the State and the Citizen

      • Giulio Pagani

      Pages 90-103

4. Children’s Narratives and Multisemiotics

   1. Front Matter

      Pages 105-105

      PDF

   2. On Interaction of Image and Verbal Text in a Picture Book. A Multimodal and Systemic Functional Study

      • Arsenio Jesús Moya Guijarro, María Jesús Pinar Sanz

      Pages 107-123

   3. The Text-Image Matching: One Story, Two Textualizations

      • María Cristina Astorga

      Pages 124-136

5. Text and Visual Interaction in Advertising and Marketing

   1. Front Matter

      Pages 137-137

      PDF

   2. Sequential Visual Discourse Frames

      • Kay L. O’Halloran, Victor Lim Fei

      Pages 139-156

   3. A Systemic Functional Framework for the Analysis of Corporate Television Advertisements

      • Sabine Tan

      Pages 157-182

   4. Multisemiotic Marketing and Advertising: Globalization versus Localization and the Media

      • Anna Hopearuoho, Eija Ventola

      Pages 183-204

6. Multisemiotics in Enacted Roles and Virtual Identities

   1. Front Matter

      Pages 205-205

      PDF

   2. Taking the Viewer into the Field: Interaction between Visual and Verbal Representation in a Television Earth Sciences Documentary

      • Alison Love

      Pages 207-219

   3. Developing the Metafunctional Framework for Analysing Multimodal Hypertextual Identity Construction

      • Arianna Maiorani

      Pages 220-241

7. Integrating Text, Visual and Space Multimodally

   1. Front Matter

      Pages 243-243

      PDF

   2. From Musing to Amusing: Semogenesis and Western Museums

      • Maree Stenglin

      Pages 245-265

Positioned within the field of linguistics and multisemiotic discourse analysis, the theme of this book is the multifaceted interaction between text and image in different discourse genres, and it offers critical views on how we talk and show our experience of the world around us.

• discourse
• identity
• marketing
• Narrative
• semiotics
• space
• Textwissenschaft

• University of Helsinki, Finland

  Eija Ventola

• Universidad de Castilla-La Mancha, Spain

  Arsenio Jesús Moya Guijarro

MARÍA CRISTINA ASTORGA is an Associate Professor, Faculty of Humanities, National University of Río Cuarto, Argentina ELISABETH EL REFAIE is a Lecturer in Communication, Centre for Language and Communication Research, Cardiff University, UK CHARLES FORCEVILLE is Associate Professor, Media Studies Department, University of Amsterdam, The Netherlands ANNA HOPEARUOHO, a former student of the Department of English, University of Helsinki, Finland, is currently working for a Finnish company, Wärtsilä Corporation VICTOR LIM FEI is a Research Scholar at the Multimodal Analysis Lab, Interactive Digital Media Institute, National University of Singapore, Singapore ALISON LOVE is an Associate Professor of English Language and Linguistics, National University of Lesotho, Lesotho ARIANNA MAIORANI is a Lecturer in Linguistics at Loughborough University, UK CHRISTIAN MATTHIESSEN is a Chair Professor of Linguistics and Head of the Department of English, Hong Kong Polytechnic University, Hong Kong KAY O'HALLORAN is Director of the Multimodal Analysis Lab, Interactive and Digital Media Institute (IDMI) and Associate Professor, Department of English Language and Literature, National University of Singapore, Singapore GIULIO PAGANI, Department of Linguistics and English Language, Lancaster University, UK MARÍA JESÚS PINAR SANZ is a Lecturer in Linguistics and Discourse analysis, University of Castilla - La Mancha, Spain MAREE STENGLIN is a Lecturer in Literacy and Learning, Faculty of Economics and Business, University of Sydney, Australia SABINE TAN is a Research Scholar in Language Studies, National University of Singapore, Singapore MARTIN THOMAS works at the Centre for Translation Studies at the University of Leeds, UK KATHRYN TUCKWELL is a researcher at the Centre for Language in Social Life, Macquarie University, Australia

Policies and ethics