Overview
- Editors:
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Jochen Legewie
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German Institute for Japanese Studies, Tokyo, Japan
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Hendrik Meyer-Ohle
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National University of Singapore, Singapore
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Table of contents (13 chapters)
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Front Matter
Pages i-xvii
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MULTINATIONAL COMPANIES IN SOUTHEAST ASIA AND IN THE GLOBAL ECONOMY
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- Poh Kam Wong, Annette A. Singh
Pages 40-54
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MARKETING
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Front Matter
Pages 121-121
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- Tomoaki Sakano, Arie Y. Lewin, Naoko Yamada
Pages 123-140
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- Hendrik Meyer-Ohle, Katsuhiko Hirasawa
Pages 141-162
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CORPORATE FINANCE
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Front Matter
Pages 185-185
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CONCLUSIONS
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Front Matter
Pages 229-229
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- Jochen Legewie, Hendrik Meyer-Ohle
Pages 231-250
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Back Matter
Pages 251-261
About this book
Corporate Strategies for South East Asia After the Crisis presents an in-depth analysis by experts from Europe, Japan and South East Asia who have long-standing research experience in Asian economies and international business. The authors draw upon empirical research to analyze the questions facing multinational corporations active in the region, and go on to examine their strategies in production, marketing and corporate finance. They present a comprehensive overview of the current activities of multinational firms from Europe and Japan in South East Asia. The authors address both questions of international strategy and the role of multinational companies in a global economy, while taking into account how national differences affect strategic decision making. More than an essential reader for business people in Southeast Asia, the book will strongly influence policy makers and all those interested in the shift from national to transnational business.
Editors and Affiliations
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German Institute for Japanese Studies, Tokyo, Japan
Jochen Legewie
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National University of Singapore, Singapore
Hendrik Meyer-Ohle
About the editors
KERI DAVIES Senior Lecturer, Department of Marketing, University of Stirling
STEEN HEMMINGSEN Examiner in Finance and Business Economics, Copenhagen Business School
KATSUHIKO HIRASAW Professor of Management, School of Business Administration, Nihon University
ETSUKO KATSU Associate Professor, School of Political Science and Economics, Meiji University
ARIE Y. LEWIN Professor of Business Administration and Sociology, Fuqua School of business, Duke University
CORRADO MOLTENI Associate Professor , Milan State University and Head of Research, ISESAO
TOMOAKI SSKANO Professor of Management, School of Commerce, Waseda University
ANNETTE A. SINGH Research Analyst, Centre of Management of Innovation and Technopreneurship, Singapore
DENNIS TACHIKI Senior Research Fellow, Fujitsu Research Institute
POH KAM WONG Director, Centre for Management of Innovation and Technopreneurship, and Associate Professor, National University of Singapore
NAOKO YAMADA Graduate School of Commerce, Waseda University
TORU YANAGIHARA Special Advisor for Research, Asian Development Bank Institute
STEPHEN YOUNG Professor of International Business, Department of Marketing Strathclyde University
HIDEKI YOSHIHARA Professor of International Business, Research Institute for Economics and Business Administration, Kobe University
