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Palgrave Macmillan

Japanese Consumer Dynamics

  • Book
  • © 2011

Overview

Editors:
  1. Parissa Haghirian

    1. Sophia University, England

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xvii
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  2. Japanese Consumers Today

    1. Front Matter

      Pages 1-1
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    2. The Historical Development of Japanese Consumerism

      • Parissa Haghirian
      Pages 3-17

    3. Japanese Consumer Behaviour

      • Parissa Haghirian, Aaron Toussaint
      Pages 18-30

    4. Consumer Rights in Japan

      • Luke Nottage
      Pages 31-61

  3. Japanese Consumer Groups

    1. Front Matter

      Pages 63-63
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    2. Elderly Consumers in Japan: The Most Mature ‘Silver Market’ Worldwide

      • Emmanuel J Chéron
      Pages 65-90

    3. The Single Market

      • Kristie Collins
      Pages 91-107

    4. Indulging in Luxury? Japan’s ‘New Rich’ Consumers

      • Parissa Haghirian
      Pages 108-120

    5. Male Order: Resonating with Today’s Young Male Japanese Consumers

      • Aaron Toussaint
      Pages 121-145

    6. Otaku Consumers

      • Patrick W Galbraith
      Pages 146-161

  4. Consumer Trends in Japan

    1. Front Matter

      Pages 163-163
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    2. Beyond Sushi and Tempura: An Overview of the Japanese Food Market

      • Stephanie Assmann
      Pages 165-184

    3. Fashion, Self, Postmodern Consumer Culture and Sex and the City

      • Aiko Yoshioka
      Pages 185-206

    4. Mobile Consumers and Consumption in Japan

      • Benjamin Hentschel
      Pages 207-237

  5. Back Matter

    Pages 239-244
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Keywords

About this book

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

Editors and Affiliations

  • Sophia University, England

    Parissa Haghirian

About the editor

Dr. PARISSA HAGHIRIAN is Associate Professor of International Management at the Faculty of Liberal Arts at Sophia University in Tokyo, Japan. She is further a visiting professor at Groupe HEC in Paris, Aalto University, Keio Business School and an adjunct professor at Temple University in Tokyo. Parissa holds a Master degree in Japanese Anthropology (University of Vienna, Austria), a Master degree and a PhD in International Management (Vienna University of Business, Austria). Since joining Sophia University Dr. Haghirian has taught undergraduate, graduate and MBA level classes on the subject of Japanese business practices and researched and consulted on numerous aspects of Japanese business practices with Western and native Japanese companies in Tokyo. She has published several books and articles on the topic and is the editor of 'J-Management; Fresh Perspectives on the Japanese Firm in the 21st Century' and 'Innovation and Change in Japanese Management'

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