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Palgrave Macmillan

The Changing Nature of Doing Business in Transition Economies

  • Book
  • © 2011

Overview

Editors:
  1. Marin Marinov

    1. Business School, University of Gloucestershire, UK

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    You can also search for this editor in PubMed   Google Scholar

  2. Svetla Marinova

    1. Copenhagen Business School, Denmark

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    You can also search for this editor in PubMed   Google Scholar

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Table of contents (14 chapters)

  1. Front Matter

    Pages i-xvii
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  2. Introduction

    • Svetla Marinova, Marin Marinov
    Pages 1-8

  3. Grading Up or Fading Out?

    • Stefan Eckert, Frank Rossmeissl
    Pages 9-29

  4. EU Enlargement and Inward FDI in Central Europe

    • Ken Morita
    Pages 30-46

  5. Globalizing Brands?

    • Arnold Schuh
    Pages 47-67

  6. Luxury Consumption in Emerging Markets

    • Melika Husić-Mehmedović, Nikolai Ostapenko, Muris Cicic
    Pages 68-86

  7. The Brewing Industry in CEE

    • Jorma Larimo, Marin Marinov, Svetla Marinova
    Pages 87-103

  8. Special Economic Zones in Russia

    • Kari Liuhto, Valtteri Kaartemo
    Pages 104-122

  9. The Changing Russian Economy

    • Eiko Tomiyama
    Pages 123-147

  10. Investing in a Transition Economy

    • Marian Gorynia, Jan Nowak, Radoslaw Wolniak
    Pages 148-182

  11. Kissing the Frog

    • Liviu Voinea
    Pages 183-213

  12. Celebrity Endorsement in Brand Management in Croatia

    • Durdana Ozretic-Dosen, Vatroslav Skare, Zoran Krupka
    Pages 214-224

  13. An Institutional Perspective

    • Mirela Xheneti
    Pages 225-255

  14. E-marketing Strategies in Emerging Markets

    • Almir Peştek, Muris Cicic
    Pages 256-279

  15. Transformation of the Estonian Banking System

    • Mart Sõrg
    Pages 280-302

  16. Back Matter

    Pages 303-317
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Keywords

About this book

Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them. This book provides insight into the way in which businesses function with a comprehensive overview of the major aspects involved.

Editors and Affiliations

  • Business School, University of Gloucestershire, UK

    Marin Marinov

  • Copenhagen Business School, Denmark

    Svetla Marinova

About the editors

MARIN MARINOV is Professor of International Business and Management at the University of Gloucestershire, UK. He has held a number of professorial appointments worldwide, including Germany, Sweden, Denmark, Bulgaria, USA, Finland, France, Portugal, China and Spain. His research encompasses internationalization of businesses, multinational corporations, business development in emerging markets, business policy and strategy, and research in curricula development for business education. He has publishedeight books, numerous chapters and more than sixty articles in refereed academic journals.

SVETLA MARINOVA is Associate Professor of International Business at the Aalborg University in Denmark. She has taught and conducted research in many countries on both sides of the Atlantic and in Asia. Her research interests include business internationalization and the role of institutions, strategy of multinational firms from emerging markets, and changes in management and marketing of firms. Dr. Marinova has published four books, numerous chapters, and papers in refereed academic journals.

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