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Competitive Strategies

Managing the Present, Imagining the Future

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  • © 2013

Overview

Authors:
  1. Enrico Valdani
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  2. Alessandro Arbore
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Part of the book series: Bocconi on Management (BOCCOM)

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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xvi
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  2. The Revolution of the Competitive Games

    • Enrico Valdani, Alessandro Arbore
    Pages 1-18

  3. The Movement Game: Breaking Down Orthodoxies

    • Enrico Valdani, Alessandro Arbore
    Pages 19-36

  4. The Maneuvers of the Movement Game

    • Enrico Valdani, Alessandro Arbore
    Pages 37-98

  5. The Barriers to Change

    • Enrico Valdani, Alessandro Arbore
    Pages 99-139

  6. Defense Strategies in the Movement Game

    • Enrico Valdani, Alessandro Arbore
    Pages 140-145

  7. The Imitation Game

    • Enrico Valdani, Alessandro Arbore
    Pages 146-169

  8. Creating Barriers to Imitation

    • Enrico Valdani, Alessandro Arbore
    Pages 170-184

  9. The Position Game

    • Enrico Valdani, Alessandro Arbore
    Pages 185-204

  10. Offensive and Defensive Maneuvers in the Position Game

    • Enrico Valdani, Alessandro Arbore
    Pages 205-243

  11. The Final Frontier of Value

    • Enrico Valdani, Alessandro Arbore
    Pages 244-254

  12. Back Matter

    Pages 255-272
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Keywords

About this book

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

About the authors

Enrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic marketing and international marketing issues.
Alessandro Arbore is SDA Professor of Marketing at Bocconi University, Italy, and director of the Executive Master in Marketing and Sales (EMMS). He was previously a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and is the author of many international publications on ICT and marketing topics.

Bibliographic Information

  • Book Title: Competitive Strategies

  • Book Subtitle: Managing the Present, Imagining the Future

  • Authors: Enrico Valdani, Alessandro Arbore

  • Series Title: Bocconi on Management

  • DOI: https://doi.org/10.1057/9780230354586

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2013

  • Hardcover ISBN: 978-0-230-30164-1Published: 30 November 2012

  • Softcover ISBN: 978-1-349-33727-9Published: 30 November 2012

  • eBook ISBN: 978-0-230-35458-6Published: 30 November 2012

  • Series ISSN: 2947-7166

  • Series E-ISSN: 2947-7174

  • Edition Number: 1

  • Number of Pages: XVI, 272

  • Topics: Business Strategy/Leadership, Marketing, Management

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