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Palgrave Macmillan

Multimodal Texts from Around the World

Cultural and Linguistic Insights

  • Book
  • © 2012

Overview

Editors:
  1. Wendy L. Bowcher

    1. Sun Yat-sen University, China

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Table of contents (13 chapters)

  1. Front Matter

    Pages i-xvi
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  2. Introduction

    1. Introduction

      • Wendy L. Bowcher
      Pages 1-8

  3. Africa and the Middle East

    1. Front Matter

      Pages 9-9
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    2. Multimodality in Òkó Folktale Discourse and its Sociosemiotic Purposes

      • Ernest S. Akerejola
      Pages 11-38

    3. Schematic Representations in Election Advertisements in Jordan

      • Kawakib Al-Momani
      Pages 39-66

  6. North and South America

    1. Front Matter

      Pages 271-271
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    2. Multilingual California: Spanish in the Market

      • María Cecilia Colombi
      Pages 273-298

    3. A Comparative Study of Brazilian and British Images of the Black Body

      • Célia Maria Magalhães, Paulo Henrique Caetano
      Pages 299-324

  7. Back Matter

    Pages 325-330
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Keywords

About this book

A first in multimodal/multisemiotic discourse studies this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.

Reviews

'This collection is an invaluable source of empirical studies for researchers, teachers, and graduate students interested in using social networking tools in language learning and teaching. Thus, the book will be of utmost value for those in search not only of studies that will inform them about recent literature but also of empirical investigations that can be used as a model for future studies.' - Functions of Language

Editors and Affiliations

  • Sun Yat-sen University, China

    Wendy L. Bowcher

About the editor

ERNEST S. AKEREJOLA Lecturer and English Language teacher at Macquarie University, Australia IVAN BERAZHNY Senior Lecturer in International Business and Tourism Degree Programmes at HAAGA-HELIA University of Applied Sciences, Finland YAN FANG recently retired from her position as professor of English and Linguistics in the Department of Foreign Languages, Tsinghua University, China PAULO HENRIQUE CAETANO teaches Language Science, Special Topics on Media Discursive Practices, and Research Methodology at the Federal University of São João del-Rei, Brazil DOROTHY ECONOMOU has had a long career in TESOL and Applied Linguistics, holding positions at Sydney University, Australia, since 1997 TUOMO HIIPPALA studied English, Linguistics and Communication at the University of Helsinki, Finland MERSINI KARAGEVREKIS is currently working as an EAP/ESP teacher at the University of Macedonia, Greece CÉLIA MARIA MAGALHÃES teaches Translation at the Federal University of Minas Gerais, Brazil KAWAKIB MOMANI Assistant Professor in the Department of English for Applied Studies at Jordan University of Science and Technology, Irbid, Jordan SRILAKSHMI RAMAKRISHNAN Postdoctoral Research Associate in the College of Education at The University of Arizona, USA MAREE STENGLIN Lecturer in Literacy and Learning in the Faculty of Economics and Business, University of Sydney, Australia

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