Marketing Shares, Sharing Markets

1. Front Matter

   Pages i-x

   PDF

2. Understanding Investment Banking Practices

   • Jesper Blomberg, Hans Kjellberg, Karin Winroth

   Pages 1-20

3. A Brief History of Investment Banking

   • Jesper Blomberg, Hans Kjellberg, Karin Winroth

   Pages 21-45

4. Traders Activating the Stock Markets

   • Jesper Blomberg, Hans Kjellberg, Karin Winroth

   Pages 46-64

5. Analysts Doing Stock Market Science — Sort of

   • Jesper Blomberg, Hans Kjellberg, Karin Winroth

   Pages 65-84

6. Brokers Selling Investment Advice

   • Jesper Blomberg, Hans Kjellberg, Karin Winroth

   Pages 85-106

7. Bankers — Matchmaking and Midwifery

   • Jesper Blomberg, Hans Kjellberg, Karin Winroth

   Pages 107-131

8. The Birth of a Share

   • Jesper Blomberg, Hans Kjellberg, Karin Winroth

   Pages 132-155

9. Behind the Scenes — Management, Risk and Compliance

   • Jesper Blomberg, Hans Kjellberg, Karin Winroth

   Pages 156-180

10. Organizing Investment Banking

    • Jesper Blomberg, Hans Kjellberg, Karin Winroth

    Pages 181-201

11. Enacting Stock Markets

    • Jesper Blomberg, Hans Kjellberg, Karin Winroth

    Pages 202-227

12. Back Matter

    Pages 228-255

    PDF

This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets.

• banking
• investment
• investment banking
• marketing
• methods
• investments and securities

• Stockholm School of Economics, Stockholm, Sweden

  Jesper Blomberg, Hans Kjellberg

• School of Business Studies, Södertörn University, Stockholm, Sweden

  Karin Winroth

JESPER BLOMBERG is Associate Professor at the Stockholm School of Economics, Sweden. His current research includes project management, with both an instrumental and critical stance, as well as organisational analysis of the financial sector. Blomberg has published several books and articles covering organizational theory, project management and organizational finance.

HANS KJELLBERG is Associate Professor in the Department of Marketing and Strategy at Stockholm School of Economics, Sweden. His research focuses on economic organizing in general and the shaping of markets and economic exchanges in particular. Current research projects concern mundane market practices, the role of marketing in shaping markets, and the historical development of marketing. Recent publications include articles in Industrial Marketing Management, Marketing Theory, Journal of Cultural Economy and the edited volume Reconnecting Marketing to Markets.

KARIN WINROTH is Assistant Professor in the School of Business Studies, Soderton University, Sweden. Her research concerns professional culture, practice, and leadership. She has published books and articles on management in law firms, expressions of identity, the organizing of expert work, and expertise practice in financial markets.

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