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  • © 2013

The United States and the Challenge of Public Diplomacy

Palgrave Macmillan

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xxvi
  2. Introduction: Crossing the Last Three Feet

    • James Thomas Snyder
    Pages 1-8
  3. Fighting Words

    • James Thomas Snyder
    Pages 9-26
  4. Extreme Public Diplomacy

    • James Thomas Snyder
    Pages 63-71
  5. Overt Operations

    • James Thomas Snyder
    Pages 73-89
  6. Virtual Diplomacy

    • James Thomas Snyder
    Pages 91-101
  7. Radio Free America

    • James Thomas Snyder
    Pages 103-111
  8. Matters of Interpretation

    • James Thomas Snyder
    Pages 113-130
  9. See What They Do

    • James Thomas Snyder
    Pages 131-139
  10. Nongovernmental Diplomacy

    • James Thomas Snyder
    Pages 141-151
  11. The Diplomatic Arts

    • James Thomas Snyder
    Pages 153-168
  12. The Americans

    • James Thomas Snyder
    Pages 169-181
  13. Back Matter

    Pages 183-215

About this book

Through personal experience and a lively narrative, this book examines the difficulty of communicating in adversarial environments like Iraq and Afghanistan, the complexity of multi-linguistic communications, and the importance of directing American cultural power in the national interest.

Reviews

"James Snyder's The United States and the Challenge of Public Diplomacy applies the perspective of a frontline public diplomacy practitioner to fresh new ideas for how the United States can talk more effectively with foreign publics. Snyder's proposals constantly 'cross the last three feet' - from the battlefield to the control room, the art gallery to the interpreter's box - as he finds creative ways to win international opinion to American policies and values. This is a must-read for public diplomacy policy makers and professionals wherever they are working." Robert Hunter, former US Ambassador to NATO and member of the National Security Council Senior Staff, USA

''The late Richard Holbrooke famously complained that the United States was being out-communicated by a group of insurgents in a cave in Afghanistan. Grappling with this central issue of how to get its message across in an age of multiple actors and globalized communications has been the central challenge for US public diplomacy in recent times. How can the US continue to inspire the world with its core values of individual freedom, democracy and liberal economics? As James Snyder argues in this indispensable guide, the answer lies in improving American public diplomacy, an area where in the past its performance has lagged behind its potential. All those concerned with American leadership in the 21st century will find much to learn from Snyder's insightful analysis. Policymakers and practitioners willalso find his creative and practical ideas for improvement to be timely and important. I can only hope that they will also want to implement them as soon as possible. Snyder has rendered valuable service not only to public diplomacy but to US foreign policy more broadly.'' Dr. Jamie Shea, former NATO Spokesman and Director of Information and Press, Belgium

About the author

James Thomas Snyder is a former information officer for the United States and Canada at NATO.

Bibliographic Information

Buy it now

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access