A Cultural Approach to Discourse

1. Front Matter

   Pages i-x

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2. Introduction

   1. Introduction

      • Shi-xu

      Pages 1-10

3. Theory and Methodology

   1. Front Matter

      Pages 11-11

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   2. Discourse and Reality

      • Shi-xu

      Pages 13-41

   3. Discourse and Culture

      • Shi-xu

      Pages 42-70

   4. Political Ethnography

      • Shi-xu

      Pages 71-101

4. Practical Studies

   1. Front Matter

      Pages 103-103

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   2. Deconstructing the Other Place

      • Shi-xu

      Pages 105-131

   3. Reading Non-Western Discourses

      • Shi-xu

      Pages 132-164

   4. Fanning the Sparks of Hope from History

      • Shi-xu

      Pages 165-198

   5. Promoting New Discourses of the Other

      • Shi-xu

      Pages 199-211

5. Back Matter

   Pages 212-233

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Shi-xu critiques universalism in discourse studies in terms of the cultural consequences of its current white, western standpoint and advocates a culturally pluralist approach, a theory and research methodology from an innovative position between Eastern and Western cultures. Practical research strategies are illustrated by examples drawn from culturally wide ranging discourses. This is a book to interest any scholar or student of discourse looking outside their own intellectual tradition.

• communication
• Cultural Studies
• culture
• discourse
• identity
• intercultural communication
• Tradition
• discourse analysis

'This volume is a welcome and significant contribution to the existing literature on discourse and cultural studies and social science more generally and will be enlightening and inspiring for both western and non-western readers who are interested in better reading of their own as well as each other's discourses and making real efforts towards unity within diversity in intercultural communication.' - Discourse & Communication

• Zhejiang University, China

  Shi-xu

SHI-XU is Professor and Director of the Institute of Discourse and Cultural Studies, Zhejiang University, China, and was previously Research Fellow at the University of Amsterdam, Lecturer at the National University of Singapore, and Reader at the University of Ulster, UK. His other books in English include Cultural Representations, Read the Cultural Other (lead-editor) and Discourse as Cultural Struggle (editor). He is the founding Editor-in-Chief of Journal of Multicultural Discourses.

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