India's New Capitalists

1. Front Matter

   Pages i-xxii

   PDF

2. Introduction

   • Harish Damodaran

   Pages 1-7

3. The Old Merchant Communities

   • Harish Damodaran

   Pages 8-47

4. Brahmins, Khatris, and Babus

   • Harish Damodaran

   Pages 48-91

5. Kammas, Reddys, and Rajus

   • Harish Damodaran

   Pages 92-137

6. Kongunad Naidus and Gounders

   • Harish Damodaran

   Pages 138-174

7. Nadars and Ezhavas

   • Harish Damodaran

   Pages 175-215

8. Patidars and Marathas

   • Harish Damodaran

   Pages 216-258

9. The Paradox of Northern Farming Communities

   • Harish Damodaran

   Pages 259-296

10. A Note on the Minorities

    • Harish Damodaran

    Pages 297-310

11. Conclusion

    • Harish Damodaran

    Pages 311-318

12. Back Matter

    Pages 319-341

    PDF

In order to do business effectively in contemporary South Asia, it is necessary to understand the culture, the ethos, and the region's new trading communities. In tracing the modern-day evolution of business communities in India, this book uses social history to systematically document and understand India's new entrepreneurial groups.

• Asia
• business
• entrepreneur
• minorities
• trading

'It's no secret that some communities have predominated in India's business and trading history. That's changing now, and Damodaran captures change and the rise of new entrepreneurial groups in the 15 case studies in this book.' - Pico Iyer, Business Standard India

HARISH DAMODARAN is a journalist who has worked for more than 16 years as a reporter and editorial analyst with the Press Trust of India and the Hindu Business Line. Currently Senior Assistant Editor at The Hindu Business Line, Damodaran has specialised in agri-business and commodities coverage. Insights from field-level reportage have helped in complimenting his wider interest in macro-economic policy, business and development issues. In December 2004, Damodaran was conferred a book writing-fellowship from the New India Foundation, Bangalore, which resulted in the present book.

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