Business Practices in Emerging and Re-Emerging Markets

1. Front Matter

   Pages i-xxii

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2. Introduction

   1. Introduction

      • Satyendra Singh

      Pages 1-14

3. The Emerging Markets

   1. Front Matter

      Pages 15-15

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   2. Market Liberalization in Emerging Economies: Changing Business Practices

      • Peter M. Lewa

      Pages 17-42

4. Business and Ethical Orientations

   1. Front Matter

      Pages 43-43

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   2. Business Orientation, Brand Image, and Business Performance

      • Satyendra Singh

      Pages 45-68

   3. Ethics and Profitability: Can They Coexist?

      • Satyendra Singh

      Pages 69-87

   4. Business Ethics and Marketing Practices in Nigeria

      • J. T. Akinmayowa

      Pages 89-115

5. Emerging Lifestyle and Consumer Behavior

   1. Front Matter

      Pages 117-117

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   2. Attitude of Indian Consumers toward Wine: Pleasure versus Prescription

      • Satyendra Singh

      Pages 119-132

   3. Culture, Creativity, and Advertising

      • Satyendra Singh, Kwaku Appiah-Adu

      Pages 133-150

6. Emerging Business Practices

   1. Front Matter

      Pages 151-151

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   2. The Current Marketing Practices in Ghana

      • Kwaku Appiah-Adu, Satyendra Singh

      Pages 153-165

   3. Performance Measurements of the International Joint Ventures in an Emerging Market

      • Gin Chong

      Pages 167-219

   4. Two Case Studies

      • Ajay Bhalla

      Pages 221-230

   5. Change Management in MAST Africa Limited

      • Peter M. Lewa

      Pages 231-241

   6. Conclusion

      • Satyendra Singh

      Pages 243-252

7. Back Matter

   Pages 253-259

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This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.

• business ethics
• China
• Emerging Markets
• ethics
• management
• marketing

"As the book editor and contributing author, Dr. Satyendra Singh has compiled a comprehensive and coherent work on business practices in both emerging and re-emerging markets, within the developing world and elsewhere. The work represents an important and relevant addition to the literature on business practices and to the curriculum of business schools." - David Fitzpatrick

Dean, Faculty of Arts, University of Winnipeg, Winnipeg, CANADA

"This book changes our understanding of where business in emerging economies is heading. For too long, business practices in emerging economies have been regarded as a poor imitation of what takes place in developed economies. This book shows persuasively that business in emerging economies can be innovative in its own right. The ideas and concepts presented in this book are therefore useful not only for managers that operate in emerging economies, but also for teachers who wish to inculcate new thinking and attitudes in their students." - Joseph Lampel, Professor of Strategic Management, Cass Business School, London, UK

"While there are so many books on various country studies, there has been a real need to have some researched details about the emerging markets and the re-emerging markets. Having gone through the contents, which seem most appropriate, I am certain that this book is going to ably fill this void. I congratulate you for this endeavor and wish a great success for this publication." -

Anupam Varma, Deputy Director and Chairperson, Centre for International Business & Policy, Birla Institute of Management Technology, Noida, INDIA

"Despite the general recognition of the increasing importance of emerging markets in the global economy, business practices in these markets are still largely untouched upon. In this sense, this book is a uniquely contribution, not just to business management, but also to the way the world is changing in the beginning of the 21st century. " - Wei Xie, Professor, School of Economics of Management

Tsinghua University, Beijing, CHINA

"In spite of growing importance of the emerging and re-emerging markets for the future of global trade and economy, our knowledge of the complexities of these markets is still very limited. In this context Professor Singh s book on the topic makes significant contribution. The book focuses not only on the big emerging markets such as China and India, but also includes from other parts of the world, especially Africa which seldom get the research attention they deserve. Professor Singh s book is timely and significantly contributes to our understanding of these important markets." - C.P. Rao, Professor and Director of Case Research and Teaching Unit, Kuwait University, Kuwait city, KUWAIT

"A knowledge of sound business practices is an essential element to any successful business. To succeed, master them. To know, then buy this book." - Robert Ahomka-LindsayChief Executive, Ghana Investment Promotion Centre, Accra, GHANA

"A good framework for constructive thinking for the experienced business person and the budding entrepreneur with specific insights into emerging markets." - Moses K. Baiden Jr., Executive Chairman, Margins Group International, Accra, GHANA

• Department of Business and Administration, University of Winnipeg, Canada

  Satyendra Singh

Satyendra Singh isan Associate Professor, Marketing and International Business, University of Winnipeg.