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Palgrave Macmillan
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A Study of Personal and Cultural Values

American, Japanese, and Vietnamese

  • Book
  • © 2008

Overview

Authors:
  1. Roy D’Andrade
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Part of the book series: Culture, Mind, and Society (CMAS)

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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xi
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  2. Introduction—The Initial Puzzle

    • Roy D’Andrade
    Pages 1-6

  3. The Conceptual Framework

    • Roy D’Andrade
    Pages 7-12

  4. Questionnaire Construction

    • Roy D’Andrade
    Pages 13-20

  5. The Three Society Study

    • Roy D’Andrade
    Pages 21-26

  6. The Organization of Values

    • Roy D’Andrade
    Pages 27-49

  7. Similarities and Differences

    • Roy D’Andrade
    Pages 51-60

  8. The Americans

    • Roy D’Andrade
    Pages 61-76

  9. The Vietnamese

    • Roy D’Andrade
    Pages 77-100

  10. The Japanese

    • Roy D’Andrade
    Pages 101-119

  11. Institutionalized Values

    • Roy D’Andrade
    Pages 121-142

  12. Back Matter

    Pages 143-173
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Keywords

About this book

This study analyzes American, Vietnamese and Japanese personal values, attempting to understand how it can be ethnographers find large differences in values between cultures, yet empirical surveys find relatively small, almost trivial differences in personal values between cultures.

About the author

ROY GOODWN D'ANDRADE is Professor of Anthropology at the University of Connecticut, USA.

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