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Table of contents (13 chapters)
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Front Matter
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Introduction
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Brand Aesthetics: Theory and Direct Applications
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Front Matter
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Brand Aesthetics: Applications to Linear Aesthetic Expressions
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Brand Aesthetics
Authors: Gérald Mazzalovo
DOI: https://doi.org/10.1057/9781137025609
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2012
Hardcover ISBN: 978-0-230-33673-5Published: 24 July 2012
Softcover ISBN: 978-1-349-34055-2Published: 24 July 2012
eBook ISBN: 978-1-137-02560-9Published: 24 July 2012
Edition Number: 1
Number of Pages: XVI, 230
Topics: Marketing, Computer Graphics, Business Strategy/Leadership, International Business, Aesthetics