A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance.

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About the author

STEVEN FINLAY has worked in the field of predictive analytics for over fifteen years. His research interests cover all areas of predictive analytics, forecasting and data mining. He is currentlya Predictive Analytics Specialist, working for the UK Government, and is a visiting research fellow within the Lancaster University Management School, UK.

Bibliographic Information

Book Title: Credit Scoring, Response Modeling, and Insurance Rating
Book Subtitle: A Practical Guide to Forecasting Consumer Behavior
Authors: Steven Finlay
DOI: https://doi.org/10.1057/9781137031693
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Economics & Finance Collection, Economics and Finance (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2012
Hardcover ISBN: 978-0-230-34776-2Published: 26 June 2012
eBook ISBN: 978-1-137-03169-3Published: 26 June 2012
Edition Number: 2
Number of Pages: XVII, 297
Topics: Risk Management, Business Mathematics, Business Strategy/Leadership, Business Finance, Investments and Securities, Software Engineering/Programming and Operating Systems

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Table of contents (12 chapters)

Front Matter

Back Matter

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