Using a cultural approach to classical myths, this book examines how they affect psychoanalytic theory, historical experience, elite culture, popular culture, and everyday life. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.

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About the author

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

Bibliographic Information

Book Title: Media, Myth, and Society
Authors: Arthur Asa Berger
DOI: https://doi.org/10.1057/9781137301673
Publisher: Palgrave Pivot New York
eBook Packages: Palgrave Media & Culture Collection, Literature, Cultural and Media Studies (R0)
Hardcover ISBN: 978-1-137-30166-6Published: 30 October 2012
eBook ISBN: 978-1-137-30167-3Published: 30 October 2012
Edition Number: 1
Number of Pages: X, 133
Number of Illustrations: 8 b/w illustrations
Topics: Regional and Cultural Studies, Literary Theory, Cultural Theory, Media Studies, Cultural Studies, Sociology, general

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Table of contents (9 chapters)

Front Matter

Back Matter

About this book