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Table of contents (23 chapters)
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Front Matter
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Why Look Beyond the Business Plan?
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Front Matter
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The Ten Principles
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Front Matter
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About this book
Authors and Affiliations
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University of Ulster, Ireland
Simon Bridge
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PLATO EBR, N. Ireland and Ireland
Cecilia Hegarty
About the authors
CECILIA HEGARTY is an active contributor to the national strategy for entrepreneurship education in Ireland and has worked in entrepreneurship higher education for over 10 years in programme development and delivery from undergraduate to post-doctoral level. She is also a consultant working directly with SMEs on entrepreneurship and training. Dr Hegarty sits on a number of international journal review boards and has published widely in the field of entrepreneurship and enterprise including journal articles, book chapters and textbooks. Cecilia's current research interests relate to entrepreneurship education, family SME growth and succession and applied enterprise research. Cecilia is also a regular conference speaker and regularly presents papers and new research to these key networks.
Bibliographic Information
Book Title: Beyond the Business Plan
Book Subtitle: 10 Principles for New Venture Explorers
Authors: Simon Bridge, Cecilia Hegarty
DOI: https://doi.org/10.1057/9781137332875
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2013
Hardcover ISBN: 978-1-137-33286-8Published: 11 October 2013
Softcover ISBN: 978-1-349-46194-3Published: 01 January 2013
eBook ISBN: 978-1-137-33287-5Published: 11 October 2013
Edition Number: 1
Number of Pages: XVII, 275
Topics: Business Strategy/Leadership, Small Business, Management, Corporate Communication/Public Relations, Entrepreneurship, Development Economics