Skip to main content
SpringerLink
Log in
Palgrave Macmillan

Architecting Enterprise

Managing Innovation, Technology, and Global Competitiveness

  • Book
  • © 2014

Overview

Authors:
  1. Rajagopal

    1. EGADE Business School, Mexico

    View author publications

    You can also search for this author in PubMed   Google Scholar

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (11 chapters)

  1. Front Matter

    Pages i-xxi
    Download chapter PDF

  2. Laying the Foundation of Enterprise

    1. Front Matter

      Pages 1-1
      Download chapter PDF

    2. Globalization and Emerging Firms

      • Rajagopal
      Pages 3-30

    3. The Entrepreneurial Mindset

      • Rajagopal
      Pages 31-57

    4. Organizations and Innovation

      • Rajagopal
      Pages 58-86

  3. Architecting Enterprise: Innovation and Technology Effects

    1. Front Matter

      Pages 87-87
      Download chapter PDF

    2. Innovation Management

      • Rajagopal
      Pages 89-120

    3. Process Innovation and Value Chain Management

      • Rajagopal
      Pages 121-147

    4. Technology Diffusion and Adoption

      • Rajagopal
      Pages 148-173

    5. Innovations, Technology, and Economies of Scale

      • Rajagopal
      Pages 174-199

    6. Disruptive Innovations and Technologies

      • Rajagopal
      Pages 200-222

  4. Revealing Values

    1. Front Matter

      Pages 223-223
      Download chapter PDF

    2. The Human Factors

      • Rajagopal
      Pages 225-249

    3. Consumer Marketplace

      • Rajagopal
      Pages 250-271

    4. Global Effects of Innovation and Technology

      • Rajagopal
      Pages 272-287

  5. Back Matter

    Pages 288-318
    Download chapter PDF
Back to top

Keywords

About this book

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.

Authors and Affiliations

  • EGADE Business School, Mexico

    Rajagopal

About the author

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus, and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London, UK. He is also Fellow of the Chartered Management Institute, and the Institute of Operations Management, UK. He has been listed in various international directories including Who's Who in the World since 2008, and 2000 Outstanding Intellectuals of the 21st Century. Dr. Rajagopal holds postgraduate and doctoral degrees in Economics and Marketing respectively from Pandit Ravishankar Shukla University. He specializes in the fields of marketing management, rural economic linkages, and development economics. He has to his credit 40 books on marketing management and rural development themes and over 400 research contributions that include research papers in national and international refereed journals. He is Editor-in-Chief of the International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. He has imparted training to senior executives and has conducted 55 management development programs. His research contributions have been conferred the highest recognition of National Researcher -SNI-level III by the Government of Mexico.

Bibliographic Information

Publish with us

Policies and ethics

Back to top

Search

Navigation