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International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

  • Book
  • © 2013

Overview

Editors:
  1. Anshu Saxena Arora

    1. College of Business Administration, Savannah State University, USA

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Part of the book series: International Marketing and Management Research (INMAMAR)

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xv
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  2. The “Global Logistics and International Business 2.0” Curriculum Internationalization Experience

    • Anshu Saxena Arora, Jun Wu, Suman Niranjan, Reginald Leseane, Shalonda Bradford, Hae Y. Choi
    Pages 1-17

  3. Crisis Management Challenges in a Socially Networked World: BP’s Response to the Gulf of Mexico Oil Spill

    • Maria Louise Thybo, Peter Keith Ross
    Pages 18-41

  4. The SHARP Conceptual Framework for Young African-American Adults … What Is Cool?

    • Carl Sharperson, Reginald Leseane
    Pages 42-54

  5. Exotic, Erogenous, Erotica: Veiled Signs of “Advertising Erotica” for Luxury Brands

    • Jamese Beazer, Sacriana Ware, Anshu Saxena Arora
    Pages 55-65

  6. How “American” Are “All-American” Brands? A Case of Gap, Inc. as “Made in America” Brand

    • Eulalia Wycoff, Rajeev Sooreea
    Pages 66-84

  7. US Securities and Exchange Commission Charges Thornburg Mortgage, Inc. for Fraudulent Accounting

    • Ariel Shead, Marjorie Maguire-Krupp
    Pages 85-89

  8. Drops in the Glass: The Influence of Alcohol Advertising on Young Adults

    • Melody Burks, Ulysses J. Brown III, Jun Wu, Anshu Saxena Arora
    Pages 90-105

  9. Back Matter

    Pages 106-108
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Keywords

About this book

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

Editors and Affiliations

  • College of Business Administration, Savannah State University, USA

    Anshu Saxena Arora

About the editor

Suman Niranjan Reginald Leseane Shalonda Bradford Hae Choi Maria Louise Thybo Peter Keith Ross Carl Sharperson Reginald Leseane Sacriana Ware Jamese Beazer Eulalia Wycoff Rajeev Sooreea Ariel Shead Marjorie Maguire-Krupp Melody Burks Carl Sharperson Reginald Leseane Eulalia Wycoff Rajeev Sooreea Melody Burks Ulysses J. Brown Peter Keith Ross

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