Overview
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Table of contents (11 chapters)
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Front Matter
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Introduction: Shifting the Centre of Gravity
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The Awakening
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Front Matter
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The Discovery
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Front Matter
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The Story
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Front Matter
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The Engagement
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Front Matter
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The Reward
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Front Matter
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Back Matter
Keywords
About this book
About the author
Her academic work is based on application driven research and collaboration with well-known thinkers and practitioners and has been published by leading academic journals. Her cases have won several awards two of which were cited in 2013 by the European Case Clearing House as among the top 40 best sellers in its 40 year history. Sandra has been a key note speaker at global conferences and at a variety of senior executive development programs at business schools around the globe.
From 1996 to 2006, she had a chair at Imperial College Business School, University of London in the UK and for a decade prior to that, was a Professor at IMD Lausanne Switzerland. Currently she is an Extraordinary Professor at Gordon Institute of Business Studies (GIBS), University of Pretoria, South Africa, an Associate Fellow at Imperial College Business School London an Adjunct Professor at European School of Management and Technology (ESMT) Germany and a Senior Associate with Deloitte Consulting.
Bibliographic Information
Book Title: Breaking Through, 2nd Edition
Book Subtitle: Implementing Disruptive Customer Centricity
Authors: Sandra Vandermerwe
DOI: https://doi.org/10.1057/9781137395511
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
Hardcover ISBN: 978-1-137-39549-8Published: 12 March 2014
Softcover ISBN: 978-1-349-48419-5Published: 01 January 2014
eBook ISBN: 978-1-137-39551-1Published: 12 March 2014
Edition Number: 1
Number of Pages: XVII, 292
Topics: Marketing, Business Strategy/Leadership, Customer Relationship Management