Authors:
- Provides valuable, business-facing, insider knowledge of the Chinese domestic, inbound and outbound tourism sectors
- The book features numerous case studies, based on airlines, a tourist board, hotel chain and international retailers, which explore in depth, the value ascribed to Chinese travellers and the strategies being employed to maximize business opportunity
Part of the book series: Palgrave Pocket Consultants (PAPC)
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (15 chapters)
-
Front Matter
-
Back Matter
About this book
Reviews
'Gary Bowerman offers a wide range of insightful snapshots illustrating the multi-faceted reality of China's outbound tourism, which has already changed the rules of global tourism and will continue to do so in the coming years.'
-Prof. Dr. Wolfgang Georg Arlt, Director, China Outbound Tourism Research Institute (COTRI)
'Every tourism board in the world must court the Chinese tourist dollar in the coming years. Bowerman explains why in stunning fashion.'
-Sam Chambers, Editor, Asia Cruise News
"Bowerman provides a detailed and comprehensive overview of the most important development of this century for the global travel industry: the rise of the global Chinese traveler. His account makes clear how crucial it is for any business that benefits from tourism to understand the major trends taking shape in this travel revolution."
-Liz Flora, Editor, Jing Daily
'Gary Bowerman has produced a map to an unfamiliar new world: How did the Greek island of Santorini become a Chinese wedding destination? Why does Audrey Hepburn help sell cruises to Chinese travelers? What allowed a British travel company to craft popular Chinese trips to Antarctica? In his efficient, knowledgeable guide, Bowerman casts a light on fast-changing trends, tensions, and opportunities presented by the planet's largest source of new travelers.'
-Evan Osnos, former China correspondent for The New Yorker; author of Age of Ambition: Chasing Fortune, Truth and Faith in the New China
Authors and Affiliations
-
Scribes of the Orient Ltd, Hong Kong
Gary Bowerman
-
Scribes of the Orient Ltd, Shanghai, China
Gary Bowerman
-
Scribes of the Orient Ltd, Kuala Lumpur, Malaysia
Gary Bowerman
About the author
Bibliographic Information
Book Title: The New Chinese Traveler
Book Subtitle: Business Opportunities from the Chinese Travel Revolution
Authors: Gary Bowerman
Series Title: Palgrave Pocket Consultants
DOI: https://doi.org/10.1057/9781137397331
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
Softcover ISBN: 978-1-137-39728-7Published: 16 September 2014
eBook ISBN: 978-1-137-39733-1Published: 16 September 2014
Series ISSN: 2947-6127
Series E-ISSN: 2947-6135
Edition Number: 1
Number of Pages: XVIII, 226
Topics: Asian Culture, Business and Management, general, Business Strategy/Leadership, Tourism Management, Trade, Economics, general