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  • © 2014

The Rise of Asian Firms

Strengths and Strategies

Palgrave Macmillan

Part of the book series: AIB Southeast Asia (AIBSEAR)

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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xvii
  2. Research on Asian Firms: A Review and Look Forward

    1. Research on Asian Firms: A Review and Look Forward

      • Geng Cui, T. S. Chan, Hua Zhang
      Pages 1-24
  3. Asian Firms: Environment, Institutions and Management

    1. Front Matter

      Pages 25-25
    2. Rise of the Indian Firm: Understanding Leadership in Indian Organizations

      • Christopher Selvarajah, Denny Meyer, Suku Sukunesan, R. Venkatapathy
      Pages 91-119
  4. Internationalization of Asian Firms: Perspectives and Strategies

    1. Front Matter

      Pages 121-121
    2. Perspectives on Chinese Foreign Direct Investment in Australia

      • Robert Graham Jack, Lijun Qin
      Pages 141-159
    3. Different Roads to Rome? Patterns of Internationalization in Chinese Firms

      • Geng Cui, T. S. Chan, Hua Zhang, Ling Peng
      Pages 183-204
  5. Back Matter

    Pages 221-227

About this book

Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a collection of articles that address the strengths and strategies of the rising Asian firms in the process of internationalization and the challenges they face.

Editors and Affiliations

  • Department of Marketing and International Business, Lingnan University, Hong Kong, China

    T. S. Chan, Geng Cui

About the editors

T.S. Chan began his higher education career in 1975. He has considerable experience as a researcher and senior administrator. In addition to his current position at Lingnan University, Hong Kong, he has held various teaching appointments at The Chinese University of Hong Kong, Indiana University at Bloomington, USA, and Saint Mary's University, Canada.

Geng Cui is Professor of Marketing and International Business at Lingnan University, Hong Kong. His research interests include consumer behaviour and marketing in China, foreign direct investment strategies and performance, and quantitative models in marketing. His works have appeared in leading academic journals. He has been a consultant to local and overseas organizations on business and marketing strategies in China.

Bibliographic Information

Buy it now

Buying options

eBook USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access