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Table of contents (9 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Reviews
'An engagingly written and richly observed ethnography of the rise of direct sales in Mexico .Cahn's analysis of direct sales fits most clearly into the literature on religious movements, but it also aims to intervene in discussions of political and economic anthropology, especially the role of neoliberal policies and ideologies in developing economies.' - PoLAR
"Cahn takes two unusual approaches in his book. First, in this ethnography of direct sales, he chooses to focus on a single representative of a single vitamin supplement company - a woman he calls Luisa, who sells Omnilife products in Morelia, Mexico, as well as briefly in Santiago, Chile. Cahn is not the first researcher to take this focus, but this narrow approach continues to be uncommon. However, Cahn demonstrates the possibility for great depth of analysis by sacrificing breadth of sample. Second, he analyzes direct marketing through the theoretical lens of religion. Summing Up: Recommended. All levels/libraries" - CHOICE
"In loving detail, Cahn chronicles how Omnilife has become one of the most visible multi-level marketing schemes in Mexico." - Anthropological Quarterly
About the author
Bibliographic Information
Book Title: Direct Sales and Direct Faith in Latin America
Authors: Peter S. Cahn
Series Title: Contemporary Anthropology of Religion
DOI: https://doi.org/10.1057/9780230118904
Publisher: Palgrave Macmillan New York
eBook Packages: Palgrave Media & Culture Collection, Literature, Cultural and Media Studies (R0)
Copyright Information: Palgrave Macmillan, a division of Nature America Inc. 2011
Hardcover ISBN: 978-0-230-11249-0Published: 28 April 2011
Softcover ISBN: 978-1-349-29441-1Published: 28 April 2011
eBook ISBN: 978-0-230-11890-4Published: 09 May 2011
Series ISSN: 2946-3475
Series E-ISSN: 2946-3483
Edition Number: 1
Number of Pages: XIV, 191
Topics: Sociology of Religion, Latin American Culture, Anthropology, Comparative Religion, History of the Americas