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Creating Preschool Television

A Story of Commerce, Creativity and Curriculum

  • Book
  • © 2010

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Authors:
  1. Jeanette Steemers
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Table of contents (12 chapters)

  1. Front Matter

    Pages i-viii
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  2. Understanding Preschool Television as a Production Ecology

    • Jeanette Steemers
    Pages 1-18

  3. Safe at Home: The Origins of Preschool Television as a Public Service Project

    • Jeanette Steemers
    Pages 19-37

  4. Growing Up: The Rise of the Global Market in Preschool Programming

    • Jeanette Steemers
    Pages 38-56

  5. Broadcaster Perspectives on Preschool Production

    • Jeanette Steemers
    Pages 57-75

  6. Players in Rights Management and Production

    • Jeanette Steemers
    Pages 76-95

  7. Production Preliminaries — Development and Research

    • Jeanette Steemers
    Pages 96-117

  8. Production Checklists, Rules and Assumptions

    • Jeanette Steemers
    Pages 118-132

  9. In Production

    • Jeanette Steemers
    Pages 133-148

  10. Spinning off Profits: Ancillary Exploitation and the Power of Retail

    • Jeanette Steemers
    Pages 149-170

  11. Policy Interventions and the Crisis in Children’s Television

    • Jeanette Steemers
    Pages 171-190

  12. The Bigger Picture: Preschool Television in its Critical and Aesthetic contexts

    • Jeanette Steemers
    Pages 191-211

  13. Conclusions and Future Outlook

    • Jeanette Steemers
    Pages 212-219

  14. Back Matter

    Pages 220-252
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About this book

Small children are regularly captivated by programmes made especially for them – ranging from classics like Sesame Street to more recent arrivals such as Blues Clues and Teletubbies . This book examines the industry interests behind preschool television, and how commercial, creative and curricular priorities shape and inform what is produced.

About the author

JEANETTE STEEMERS is Professor of Media and Communications at the University of Westminster, UK. Her previous publications include Selling Television: British Television in the Global Marketplace (2004); European Television Industries (2005, with P. Iosifidis and M. Wheeler); and Changing Channels: The Prospects for Television in a Digital World (ed., 1998).

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