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Table of contents (16 chapters)
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Front Matter
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Introduction
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Front Matter
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Dimensions of Ernest Dichter’s Work and Personality
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Front Matter
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The Branding of Consumer Life — Case Studies on Ernest Dichter’s Work
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Front Matter
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The European Theatre
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Front Matter
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About this book
Editors and Affiliations
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Copenhagen Business School, Denmark
Stefan Schwarzkopf
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University of Vienna, Austria
Rainer Gries
About the editors
Bibliographic Information
Book Title: Ernest Dichter and Motivation Research
Book Subtitle: New Perspectives on the Making of Post-war Consumer Culture
Editors: Stefan Schwarzkopf, Rainer Gries
DOI: https://doi.org/10.1057/9780230293946
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave History Collection, History (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2010
Hardcover ISBN: 978-0-230-53799-6Published: 20 August 2010
Softcover ISBN: 978-1-349-35955-4Published: 20 August 2010
eBook ISBN: 978-0-230-29394-6Published: 20 August 2010
Edition Number: 1
Number of Pages: XII, 293
Number of Illustrations: 11 b/w illustrations
Topics: US History, Modern History, European History, Cultural History, Economic History, Social History