Skip to main content
SpringerLink
Log in
Palgrave Macmillan

Marketing Identities Through Language

English and Global Imagery in French Advertising

  • Book
  • © 2006

Overview

Authors:
  1. Elizabeth Martin
    View author publications

    You can also search for this author in PubMed   Google Scholar

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 84.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (8 chapters)

  1. Front Matter

    Pages i-xv
    Download chapter PDF

  2. Introduction

    • Elizabeth Martin
    Pages 1-7

  3. Linguistic Analyses of Advertising

    • Elizabeth Martin
    Pages 8-46

  4. The Global Consumer

    • Elizabeth Martin
    Pages 47-84

  5. Seducing the French with Americana

    • Elizabeth Martin
    Pages 85-125

  6. Adaptations for the French Market

    • Elizabeth Martin
    Pages 126-163

  7. Language Mixing and Translation in French Advertising Copy

    • Elizabeth Martin
    Pages 164-211

  8. French Resistance to English

    • Elizabeth Martin
    Pages 212-241

  9. Conclusion

    • Elizabeth Martin
    Pages 242-246

  10. Back Matter

    Pages 247-286
    Download chapter PDF
Back to top

Keywords

About this book

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Reviews

Marketing Identitites Through Language will prove useful and interesting reading for specialists and students with interests in multilingual media discoures, global Englishes, language policy and planning and many other areas of sociolinguistics and applied linguistics.' - Helen Kelly-Holmes, Multilingua, Journal of Cross-Cultural and Interlanguage Communication

About the author

ELIZABETH MARTIN is Assistant Professor of French and Director of Commercial French Studies at the University of Illinois at Urbana-Champaign, USA, where she directs the Commercial French Studies program and designs French-for-Specific-Purposes (FSP) courses for advertising, business, architecture, engineering and music. Her main research interests include language-mixing in advertising and intercultural business communication.

Bibliographic Information

  • Book Title: Marketing Identities Through Language

  • Book Subtitle: English and Global Imagery in French Advertising

  • Authors: Elizabeth Martin

  • DOI: https://doi.org/10.1057/9780230511903

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Language & Linguistics Collection, Education (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2006

  • Hardcover ISBN: 978-1-4039-4984-4Published: 30 November 2005

  • Softcover ISBN: 978-1-349-52600-0Published: 01 January 2006

  • eBook ISBN: 978-0-230-51190-3Published: 30 November 2005

  • Edition Number: 1

  • Number of Pages: XV, 286

  • Topics: Marketing, Linguistics, general, Sociolinguistics, Media Studies

Publish with us

Policies and ethics

Back to top

Search

Navigation