Keiretsu Economy - New Economy?

1. Front Matter

   Pages i-xv

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2. The Framework

   1. Front Matter

      Pages 1-1

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   2. Introduction

      • Rainer Kensy

      Pages 3-27

3. Economics and the Postmodern

   1. Front Matter

      Pages 29-29

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   2. Postmodern Principles

      • Rainer Kensy

      Pages 31-74

4. Japan: New or Old — Postmodern all the Same

   1. Front Matter

      Pages 75-75

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   2. Postmodern Indicators in Japanese Culture

      • Rainer Kensy

      Pages 77-103

   3. The Structural Environment Surrounding Japan’s Multinational Enterprises — a Driving Force for Change

      • Rainer Kensy

      Pages 104-172

   4. Keiretsu: Japanese Multinational Enterprises and the Postmodern

      • Rainer Kensy

      Pages 173-260

   5. Postscript: Bringing it all Together — Postmodern—New Economy Japan—MNE

      • Rainer Kensy

      Pages 261-263

5. Back Matter

   Pages 264-410

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This book combines a theoretical study of Japan's economic structures and multinational enterprises with a post-modern analysis of the contemporary multinational enterprise. The author considers the appropriateness of the post-modern approach for discussing economic activities, in particular the New Economy, and also Japanese society and culture. Kensy analyses Japan's economic structure, interpreting its methods, strategies and results in a post-modern context and presents a survey of socio-economic development in Japan since the beginning of westernization. He goes on to discuss Japanese models for the transformation of society in the future, with particular reference to the Keiretzu. Finding Japan to be a truly postmodern society, Kensy shows that Japan is prepared to be a leader in the New Economy. Kensy takes an innovative and stimulating approach that will be of interest to those seeking to better understand the development and future of the economic structures of Japan.

• culture
• development
• economic development
• Japan
• methods
• New Economy
• society
• transformation

'...his book is still well worth reading. Rarely can one find such a detailed overview of the postmodernist approach...the book will stimulate debate and instruct students.' - John F. Wilson, University of Nottingham, Business History

RAINER KENSY is Senior Member in charge of investment solutions and alternative assets of the Family Office at UBS AG. He has over 12 years experience in equity sales, product structuring and portfolio management at Merrill Lynch, Credit Suisse and Salomon Brothers in Germany, Japan and Switzerland. He has a MBA from the University of Masssachusetts and Ph.D. in Financial Economics from the University of St. Gallen, Switzerland. He has written more than 30 international publications, including two books.

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