Selling Textiles in the Long Eighteenth Century

1. Front Matter

   Pages i-xvi

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2. Introduction. Selling Textiles in the Eighteenth Century: Perspectives on Consumer and Retail Change

   • Bruno Blondé, Jon Stobart

   Pages 1-12

3. An Education in Comfort: Indian Textiles and the Remaking of English Homes over the Long Eighteenth Century

   • Beverly Lemire

   Pages 13-29

4. Making the Bed in Later Stuart and Georgian England

   • Sara Pennell

   Pages 30-45

5. Customers and Markets for ‘New’ Textiles in Seventeenth- and Eighteenth-Century Sweden

   • Lili-Annè Aldman

   Pages 46-66

6. The International Textile Trade in the Austrian Netherlands, 1750–1791

   • Ann Coenen

   Pages 67-84

7. Material Marketing: How Lyonnais Silk Manufacturers Sold Silks, 1660–1789

   • Lesley Ellis Miller

   Pages 85-98

8. Rural Retailing of Textiles in Early Nineteenth-Century Sweden

   • Anna Brismark, Pia Lundqvist

   Pages 99-117

9. New Products, New Sellers? Changes in the Dutch Textile Trades, c. 1650–1750

   • Danielle van den Heuvel

   Pages 118-137

10. ‘According to the Latest and Most Elegant Fashion’: Retailing Textiles and Changes in Supply and Demand in Seventeenth- and Eighteenth-Century Antwerp

    • Bruno Blondé, Laura Van Aert, Ilja Van Damme

    Pages 138-159

11. Taste and Textiles: Selling Fashion in Eighteenth-Century Provincial England

    • Jon Stobart

    Pages 160-178

12. Luxury and Revolution: Selling High-Status Garments in Revolutionary France

    • Natacha Coquery

    Pages 179-192

13. Second-Hand Trade and Respectability: Mediating Consumer Trust in Old Textiles and Used Clothing (Low Countries, Seventeenth and Eighteenth Centuries)

    • Ilja Van Damme

    Pages 193-209

14. Urban Markets for Used Textiles — Examples from Eighteenth-Century Central Europe

    • Georg Stöger

    Pages 210-225

15. Back Matter

    Pages 226-238

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Textiles are a key component of the industrial and consumer revolutions, yet we lack a coherent picture of how the marketing of textiles varied across the long 18th century and between different regions. This book provides important new insights into the ways in which changes in the supply of textiles related to shifting patterns of demand.

• textiles
• shops
• advertising
• retailing
• consumption
• fashion
• cotton
• 18th century
• Austria
• eighteenth century
• England
• Europe
• France
• revolution
• trade

“The principal achievement of this book is that of providing the comparative perspective promised by the title. … each chapter can be read as a case study that not only relates to existing literature but also provides new, detailed information highlighting trends … . Equally significantly, it directs readers to areas where there is potential for further or comparable research, thus encouraging further work in this field.” (Sally Tuckett, Textile History, Vol. 47 (1), 2016)

• University of Northampton, UK

  Jon Stobart

• Centre for Urban History, University of Antwerp, Belgium

  Bruno Blondé

Lili-Annè Aldman, University of Uppsala, Sweden Anna Brismark, University of Gothenburg, Sweden Ann Coenen, University of Antwerp and Utrecht University, Belgium Natacha Coquery, University of Lyon, France Beverly Lemire, University of Alberta, Canada Pia Lundqvist, University of Gothenburg, Sweden Lesley Miller, Victoria & Albert Museum, UK Sara Pennell, University of Roehampton, UK Jon Stobar, University of Northampton, UK Georg Stöger, University of Salzburg, Austria Laura Van Aert, Centre for Urban History, University of Antwerp, Belgium Ilja Van Damme, Centre for Urban History, University of Antwerp, Belgium Danielle van den Heuvel, University of Kent, UK

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