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Palgrave Macmillan

Reading Bridal Magazines from a Critical Discursive Perspective

  • Book
  • © 2014

Overview

Authors:
  1. Ewa Glapka
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Table of contents (8 chapters)

  1. Front Matter

    Pages i-ix
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  2. Introduction

    • Ewa Glapka
    Pages 1-6

  3. Discourse and Power

    • Ewa Glapka
    Pages 7-31

  4. Women as Subjects of Discourse

    • Ewa Glapka
    Pages 32-51

  5. Bridal Femininity in Wedding Magazines

    • Ewa Glapka
    Pages 52-112

  6. Reading a Magazine: Methodological Considerations

    • Ewa Glapka
    Pages 113-124

  7. Reading a Magazine: The Interviews

    • Ewa Glapka
    Pages 125-184

  8. Reading a Magazine: Discussion

    • Ewa Glapka
    Pages 185-203

  9. Conclusion

    • Ewa Glapka
    Pages 204-216

  10. Back Matter

    Pages 217-245
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Keywords

About this book

Bridal magazines have become increasingly popular in Western society, proliferating the idea of a ‘princess bride’ on her ‘big day’. Yet little has been written on how the ever-expanding wedding media and the popular wedding culture constructs gender and affects the ways women live and experience their weddings. Offering a critique of contemporary wedding discourse, this book marries together analyses of media texts and their reception to propose a new approach to media discourse. The analysis richly illustrates how women are invited to embrace not only the stereotypical idea of bridal femininity but also a consumptive way of experiencing it. Through examination of brides’ accounts of their ‘big days’, the book observes the imprints of the popular gender imagery on their self-portraits and self-narratives, and describes the women’s diverse approaches to them. Based on insights from gender and critical discourse studies, sociology and audience research, this exploration illuminates the ongoing debate on ‘media and gender’ and its methodological approaches.

About the author

Ewa Glapka is a research fellow in the Department of Sociology at the University of the Free State, South Africa. She has published on the topics of language and gender, discourse analysis, discursive psychology (Critical Discourse Analysis, Critical Discursive Psychology), media reception, sociolinguistics and narrative analysis.

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