Overview
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (5 chapters)
Keywords
About this book
Reviews
“The book offers a new perspective for advertising studies by locating itself within the context of both reception studies and discourse analysis. … Bullo offers an innovative approach to explaining the construction of evaluative stance in advertising reception and also successfully reveals the delicate complexity of sense-making discourse. … this book can be highly recommended to scholars interested in reception studies, discourse analysis, advertising practices and evaluation studies in general.” (Zhang Daqun, Discourse Studies, Vol. 18 (3), June, 2016)
Authors and Affiliations
About the author
Stella Bullo is Lecturer in Linguistics at Manchester Metropolitan University, UK. Her research interests include critical discourse analysis, Systemic Functional Linguistics and Appraisal theory, language and representation, and advertising and discourse.
Bibliographic Information
Book Title: Evaluation in Advertising Reception
Book Subtitle: A Socio-Cognitive and Linguistic Perspective
Authors: Stella Bullo
DOI: https://doi.org/10.1057/9781137350435
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Language & Linguistics Collection, Education (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
Hardcover ISBN: 978-1-137-35042-8Published: 22 August 2014
Softcover ISBN: 978-1-349-46836-2Published: 01 January 2014
eBook ISBN: 978-1-137-35043-5Published: 04 December 2015
Edition Number: 1
Number of Pages: VII, 207
Topics: Media Research, Marketing, Sociolinguistics, Communication Studies, Discourse Analysis