Tourism Management, Marketing, and Development

1. Front Matter

   Pages i-viii

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2. Introduction

   1. Introduction

      • Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis, Christian Longhi

      Pages 1-11

3. ICT and Tourism

   1. Front Matter

      Pages 13-13

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   2. Tourism Branding, Identity, Reputation Co-creation, and Word-of-Mouth in the Age of Social Media

      • Dimitrios Buhalis, Alessandro Inversini

      Pages 15-40

   3. Technological Innovation in e-Tourism: The Role of Interoperability and Standards

      • Rodolfo Baggio

      Pages 41-55

   4. Open Data: Challenges and Opportunities for the Tourism Industry

      • Christian Longhi, Jean-Bernard Titz, Lucas Viallis

      Pages 57-76

   5. The Role of ICT within Tourism Development Processes in Postindustrial Sites: Empirical Evidence from Poland

      • Justyna Majewska, Szymon Truskolaski

      Pages 77-98

   6. e-Reputation Management and Strategic Business Development Using Web 2.0 Tools: The Case of the Hotel Industry

      • Christel Douyère, Franck Sosthé

      Pages 99-112

   7. Segmentation of Repeat Visitors with the Help of Passive Mobile Positioning

      • Andres Kuusik, Margus Tiru

      Pages 113-131

4. Tourism Systems and Networks

   1. Front Matter

      Pages 133-133

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   2. Network Structure and Performance in the Tourism Industry

      • Wojciech Czakon

      Pages 135-147

   3. Cooperative and Coopetitive Practices: Cases from the Tourism Industry

      • Mika Kylänen, Marcello M. Mariani

      Pages 149-178

   4. Public and Private Sector Specificity as a Determinant of Cooperation in a Tourist Region

      • Katarzyna Czernek, Paweł Piotrowski

      Pages 179-196

   5. Accessibility of Cities and Regions in Supranational Branding: The Case of Rail Baltic

      • Malla Paajanen

      Pages 197-220

   6. Success Factors for Collaborative Destination Marketing

      • Giulio Pattanaro

      Pages 221-237

   7. Experiential Marketing and Destination Management: Do Formal Network Strategies Really Matter?

      • Francesco M. Barbini, Manuela Presutti, Lucrezia Zambelli

      Pages 239-256

5. Conclusion

   1. Conclusion

      • Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis, Christian Longhi

      Pages 257-259

6. Back Matter

   Pages 261-265

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Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.

• eTourism
• eBranding
• online reputation
• Innovation
• standards
• interoperability
• Open Data
• Tourism Industry
• Sectoral System of Innovation and Production
• Internet
• Mobile Technologies
• mTourism
• ICT
• websites
• industrial heritage
• tourism function
• tourism destinations
• Reputation
• e-reputation
• brand
• branding
• business
• Destination
• development
• innovation
• management
• marketing
• reputation
• service
• social media
• strategy
• tourism
• tourism industry
• Web 2.0

Rodolfo Baggio, Bocconi University, Italy Francesco M. Barbini, University of Bolognia, Italy Dimitrios Buhalis, Bournemouth University, UK Wojciech Czakon, University of Economics in Katowice, Poland Katarzyna Czernek, University of Economics in Katowice, Poland Christel Douyère, University of Nice Sophia Antipolis, France Alessandro Inversini, Bournemouth University, UK Andres Kuusik, University of Tartu, Estonia Mika Kylänen, Lahti University of Applied Sciences, Finland Christian Longhi, University of Nice Sophia Antipolis, France Justyna Majewska, Poznan University of Economics, Poland Marcello M. Mariani, University of Bologna, Italy Malla Paajanen, Aalto University, Finland Giulio Pattanaro, University of Turin, Italy Pawe? Piotrowski, University of Economics in Katowice, Poland Manuela Presutti, University of Bolognia, Italy Franck Sosthé, University of Nice Sophia Antipolis, France Margus Tiru, University of Tartu & Positium LBS, Estonia Jean-Bernard Titz, Dev Help, Telecom Valley, France Szymon Truskolaski, Poznan University of Economics, Poland Lucas Viallis, University of Nice Sophia Antipolis, France Lucrezia Zambelli, University of Bolognia, Italy

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