Architecting Enterprise

1. Front Matter

   Pages i-xxi

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2. Laying the Foundation of Enterprise

   1. Front Matter

      Pages 1-1

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   2. Globalization and Emerging Firms

      • Rajagopal

      Pages 3-30

   3. The Entrepreneurial Mindset

      • Rajagopal

      Pages 31-57

   4. Organizations and Innovation

      • Rajagopal

      Pages 58-86

3. Architecting Enterprise: Innovation and Technology Effects

   1. Front Matter

      Pages 87-87

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   2. Innovation Management

      • Rajagopal

      Pages 89-120

   3. Process Innovation and Value Chain Management

      • Rajagopal

      Pages 121-147

   4. Technology Diffusion and Adoption

      • Rajagopal

      Pages 148-173

   5. Innovations, Technology, and Economies of Scale

      • Rajagopal

      Pages 174-199

   6. Disruptive Innovations and Technologies

      • Rajagopal

      Pages 200-222

4. Revealing Values

   1. Front Matter

      Pages 223-223

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   2. The Human Factors

      • Rajagopal

      Pages 225-249

   3. Consumer Marketplace

      • Rajagopal

      Pages 250-271

   4. Global Effects of Innovation and Technology

      • Rajagopal

      Pages 272-287

5. Back Matter

   Pages 288-318

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The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.

• business
• Diffusion
• entrepreneurship
• globalization
• innovation
• innovation management
• management
• marketing
• organization
• organizations

• EGADE Business School, Mexico

  Rajagopal

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus, and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London, UK. He is also Fellow of the Chartered Management Institute, and the Institute of Operations Management, UK. He has been listed in various international directories including Who's Who in the World since 2008, and 2000 Outstanding Intellectuals of the 21st Century. Dr. Rajagopal holds postgraduate and doctoral degrees in Economics and Marketing respectively from Pandit Ravishankar Shukla University. He specializes in the fields of marketing management, rural economic linkages, and development economics. He has to his credit 40 books on marketing management and rural development themes and over 400 research contributions that include research papers in national and international refereed journals. He is Editor-in-Chief of the International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. He has imparted training to senior executives and has conducted 55 management development programs. His research contributions have been conferred the highest recognition of National Researcher -SNI-level III by the Government of Mexico.

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