Leveraging Legacies from Sports Mega-Events

1. Front Matter

   Pages i-xix

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2. Conceptual Issues

   1. Front Matter

      Pages 1-1

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   2. From Legacy to Leverage

      • Laurence Chalip

      Pages 2-12

   3. Megas for Strivers: The Politics of Second-Order Events

      • David Black

      Pages 13-23

   4. ‘Legacy’ Revisited

      • Holger Preuss

      Pages 24-38

   5. Sports Mega-Events and Mass Participation in Sport

      • Mike Weed

      Pages 39-49

   6. Neoliberalism and Sports Mega-Events

      • Michael Silk

      Pages 50-60

3. Previous Sports Mega-Event Strategies

   1. Front Matter

      Pages 61-61

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   2. A Tale of Two Australian Cities

      • Bob Stewart

      Pages 62-72

   3. ‘Leaving Las Megas’ or Can Sustainability Ever Be Social? Vancouver 2010 in Post-Political Perspective

      • Caitlin Pentifallo, Robert Van Wynsberghe

      Pages 73-85

   4. The Legacy of the 1988 Seoul Olympic Games: A Qualified Success?

      • Alan Bairner, Ji-Hyun Cho

      Pages 86-95

   5. The Legacy of the 2002 Shanghai Tennis Masters Cup

      • Dongfeng Liu

      Pages 96-106

   6. London 2012

      • John Horne, Barrie Houlihan

      Pages 107-117

4. ‘Emerging States’ and Sports Mega-Events

   1. Front Matter

      Pages 118-118

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   2. Magical Thought and the Legacy Discourse of the 2008 Beijing Games

      • Wolfram Manzenreiter

      Pages 119-129

   3. Dreaming Big: Spectacular Events and the ‘World-Class’ City: The Commonwealth Games in Delhi

      • Amita Baviskar

      Pages 130-141

   4. South Africa’s ‘Coming Out Party’: Reflections on the Significance and Implications of the 2010 FIFA World Cup

      • Scarlett Cornelissen

      Pages 142-153

   5. Qatar, Global Sport and the 2022 FIFA World Cup

      • Paul Michael Brannagan, Richard Giulianotti

      Pages 154-165

   6. Russia – Showcasing a ‘Re-Emerging’ State?

      • Oleg Golubchikov, Irina Slepukhina

      Pages 166-177

5. Conclusion: Quo Vadis SMEs?

   1. Conclusion: Quo Vadis SMEs?

      • Jonathan Grix

      Pages 178-179

This volume offers a panoramic and interdisciplinary view of the growing field of Sports Mega-Event studies. Contributions explore leveraging strategies and the legacies from previous sports megas (London, Seoul, Sydney, Vancouver) and recent and future 'emerging' states and their hosting strategies (India, China, Qatar, Russia, Brazil).

• Sports Mega-Events
• Soft Power
• Leveraging
• Legacies
• Nation Branding
• Public Diplomacy
• participation
• politics
• Sport
• sustainability

"International sports mega-events and their legacies are much debated features of contemporary culture. In this book many of the main writers in the field provide valuable new and accessible studies of this phenomenon. This book deserves to be widely read." -Maurice C. Roche, Emeritus Professor of Sociology, University of Sheffield, UK

• University of Birmingham, UK

  Jonathan Grix

Alan Bairner, Loughborough University, UK Amita Baviskar, The Institute of Economic Growth, India David Black, Dalhousie University, Canada Paul Michael Brannagan, Loughborough University, UK Laurence Chalip, University of Illinois, USA Ji-Hyun Cho, Yong In University, South Korea Scarlett Cornelissen, Stellenbosch University, South Africa Liu Dongfeng, Shanghai University of Sport, China Richard Giulianotti, Loughborough University, UK Oleg Golubchikov, Cardiff University, UK John Horne, University of Central Lancashire, UK Barrie Houlihan, Loughborough University, UK Wolfram Manzenreiter, University of Vienna, Austria Caitlin Pentifallo, University of British Columbia, Canada Michael Silk, University of Bath, UK Bob Stewart, Victoria University, Australia Holger Preuss, Johannes Gutenberg-University, Germany Irina Slepukhina, Politecnico di Milano, Italy Renata Toledo, Universidade Federal do Paraná, Brazil Mike Weed, Canterbury Christ Church University, UK Robert VanWynsberghe, University of British Columbia, Canada

Policies and ethics